COCA COLA CREATIONS - CINEMA GUZZO - Quebec
project type
Experiential Marketing
Project Management
Production Management
Client Management
Event Production
Staff Recruitment
Staff Training
Weekly Status Meetings
Post Event Report
Brand
Coca Cola
Agency
LPi Group
Location
Montreal, QC
Terrebonne, QC
Taschereau, QC
Experience
In 2023, Coca-Cola® Creations and League of Legends collaborated to introduce the limited-edition Coca-Cola® Ultimate +XP flavor. During the launch weekend, Coca-Cola® Creations partnered with Cinema Guzzo to offer an engaging photo experience at Cinema Guzzo's busiest locations in Montreal. Moviegoers were captivated by a unique red carpet photo opportunity, designed to raise awareness about the latest mystery flavor. This experience was strategically placed to capture consumers' attention as they headed to the concession line before their movie screenings. Participants were invited to walk the red carpet and take photos with their friends, receiving their digital photos with League of Legends backgrounds via SMS or email for immediate social sharing. Upon exiting, each participant received a coupon to try the featured Coca-Cola® Creations product.
results
The photo experience was a tremendous success, with attendees thoroughly enjoying the red carpet walk, photo sessions with friends, and the subsequent social media sharing, amassing over 100,000 impressions. Consumers embraced the new Coca-Cola® Creations flavour, leading to a complete sell-out during all three weekends. Enthusiastic feedback about the overall experience further contributed to its success.
HOT WHEELS CANADIAN INTERNATIONAL AUTO SHOW
MATTEL HOT WHEELS - CANADIAN INTERNATIONAL AUTO SHOW
PROJECT TYPE
Experiential Marketing
Project Management
Event Management
Event Production
Client Management
Staff Recruitment
Staff Training
Weekly Status Meetings
Post Event Report
BRAND
Mattel Hot Wheels
AGENCY
Spider Marketing
LOCATION
Metro Toronto Convention Centre, Toronto
Experience
In 2023, Hot Wheels made a triumphant return to the Canadian Auto Show in Toronto, following its initial appearance for the brand's 50th anniversary celebration in 2018. The exhibit featured a dynamic kids' play zone, a remote control track, classic Hot Wheels cars, and five life-sized Hot Wheels vehicles from the Hot Wheels Garage of Legends and collector cars. The family-oriented Hot Wheels play zone not only heightened the excitement of the Auto Show but also left a lasting impression on families in attendance.
Results
With over 50,000 attendees visiting the Hot Wheels activation during the 10-day show, it emerged as the most popular kids' attraction, demonstrating its ability to captivate both parents and children. The Hot Wheels play zone not only injected excitement into the event but also created enduring family memories, seamlessly blending fun and bonding to deliver an unparalleled attendee experience.
TURBO TAX RAPTORS FANJAM
TURBO TAX RAPTORS FAN JAM
Project Type
Brand Marketing
Project Management
Event Design
Event Management
Production Management
Client Management
Staff Recruiting
Staff Training
Weekly Status Report
Post Event Report
BRAND
Turbo Tax
AGENCY
Proof Experiences
LOCATION
Rendezviews Event Space, Toronto ON
Experience
Our target audience for this event comprised Intuit employees. We were tasked with creating an event centered around Intuit's TurboTax brand and its association with Raptor Fred VanVleet. We transformed this directive into a one-day event in collaboration with TurboTax, designed to offer an engaging experience that celebrates both Fred VanVleet and the Toronto Raptors organization. Additionally, the event provided a networking opportunity with top tech executives, strategically coinciding with the nearby Elevate tech conference. This event was specifically geared towards supporting the success of BIPOC small businesses and served as the launch party for Season 2 of the TurboTax-sponsored podcast 'Bet on Yourself', hosted by Fred VanVleet and his financial partner, Derek Folk.
Results
The event received an overwhelmingly positive response, with over 600 attendees across the VIP and public areas. The event featured a range of engaging basketball-themed activities, including a half-court with games hosted by the Raptors 905 stadium announcer, basketball pong, tic-tac-dunk, connect four, a locker room experience, and a VIP tent, among others. Additionally, there were cultural performances, including Indigenous dancers, Desi dance teams, and a Chinese Lion dance ceremony, adding to the event's vibrant atmosphere.
SMARTSTAX PRO
ROOTS REMASTERED CAMPAIGN
SMARTSTAX PRO - ROOTS REMASTERED CAMPAIGN
Project Type
Experiential Marketing
Project Management
Production Management
Event Production
Staff Recruiting
Staff Training
Weekly Status Meetings
Post Event Report
Brand
SmartStax Pro
Creative Agency
McCann Worldwide
Location
The Canadian Outdoor Farm Show, Woodstock, ON
Experience
The SmartStax PRO team orchestrated a corn-themed mini-concert at COFS, featuring an innovative stage setup. The immersive corn concert experience boasted band signage, intricate lighting, a scaled-down stage, bubble machines, beach balls, and Muskoka chairs outfitted with headphones. Attendees were invited to enjoy live sounds emanating from SmartStax PRO corn, using headphones connected to the corn roots through a machine that translated the plants’ biometric rhythms into music. Moreover, a merchandise booth offered a branded digital plinko game, allowing attendees to win exclusive corn concert merchandise.
Results
The Roots Remastered corn concert garnered significant acclaim from farmers and their families. Visitors queued daily to partake in this unique corn-centric experience, appreciating the unconventional concert setup, authentic sounds of corn roots, and the chance to unwind amidst the festivities. Additionally, the event provided a delightful diversion for children, who enjoyed the bubble machine and the chance to win prizes, allowing their parents a moment to engage with the SmartStax team.
INTUIT
GO BIG CAMPAIGN
Intuit Mississauga farewell event
project type
Brand Marketing
Project Management
Production Management
Event Production
Staff Recruiting
Staff Training
Weekly Status Meetings
Post Event Report
location
Mississauga, ON
experience
Our task was to say farewell to the Mississauga office with a memorable event and generate excitement for the new move to the Toronto office at The Well in downtown Toronto. We wanted to reimagine what employee engagement could look like for a team making a huge move, and what that vision looked and felt like for the employees. We also wanted to increase Intuit’s local community presence and showcase its diverse, innovative and inclusive culture while continuing to attract and retain the top talent in the tech field. We created different themed zones throughout the parking lot turn fair where employees could relax, and reminisce, cool down, go full on or get nostalgic. Alongside the great food and drinks on offer such as pizza fresh out of the oven, cheesecake on a stick, and smoothies served in pineapples and gelato. We also had cornhole, Connect 4, Jenga, and a giant balloon wall. And the days entertainment included Intuit’s in house DJ, the award-winning soca band that led a giant conga line around parking lot, and the comedic lip sync from Toronto’s famous drag queen Viza Decline.
Results
The event was very well received, earning the highest NPS score in 14 years for a company event. Employees engaged in the different areas, they signed the giant chalk wall, took photos and had a great afternoon sharing all the great memories from the years spent a the Mississauga office. This event was the kick off for an incredible campaign of Field Trips through the diverse neighbourhoods of Toronto, culminating in the incredible Welcome to Toronto party which featured a game changing drone show seen for the first time in Toronto. The campaign was so well received, the Out Front campaign won a 2023 Ace Award for Internal Employee Engagement Internal Communications Campaign of the Year.
CREATIVE AGENCY
Proof Experiences
HOT WHEELS SKATE TOYS R’ US CAMPAIGN
HOT WHEELS SKATE - CROSS CANADA
Experiential Marketing / Product Demo
Project Management
Client Management
Staff Recruitment
Staff Training
Status Meeting
Post Event Report
Brand
Hot Wheels Skate
Creative Agency
Spider Marketing
Locations
Burnaby, BC
Edmonton, AB
Calgary, AB
Winnipeg, MB
London, ON
Vaughn, ON
Etobicoke, ON
Whitby, ON
Saint-Denis, QC
Laval, QC
Experience
We conducted our activation at 10 Toys R Us stores across Canada on a Saturday afternoon, introducing attendees to the features of the Hot Wheels skate decks. Our Brand Ambassadors, trained extensively in the weeks leading up to the event, demonstrated their skills and tricks, contributing to a lively and interactive atmosphere at each location. Attendees could construct and take home a cardboard ramp, enriching their experience and leaving with newfound skateboard knowledge.
Results
Parents highly valued the opportunity to test products before purchasing. Some attendees who were proficient in fingerboarding, eagerly showcased their skills to others, adding an engaging element to the event. A wave of nostalgia swept over parents as they reminisced about their collections, past skateboarding adventures, and their affinity for the Hot Wheels brand.
HEXO
NEVER JADED CAMPAIGN
HExo - NEVER JADED TOUR
Project Type
Experiential Marketing
Brand Marketing
Client Management
Event Production
Event Management
Staff Training
Weekly Status Meetings
Post Event Report
Brand
Hexo
Agency
Adept Marketing
LocationS
Toronto, ON
Windsor, ON
Peterborough, ON
Guelph, ON
Hamilton, ON
Thunder Bay, ON
Sudbury, ON
Edmonton, AB
Winnipeg, MB
Experience
As the event producer for HEXO through Adept Marketing, I led a team in executing a series of events within a pop-up space on Queen West. These events included yoga classes, meditation seminars, and dance classes, complemented by evening offerings of complimentary drinks and performances by guest DJs such as Murda Beatz, 88GLAM, and Sybil. As the tour coordinator for the #neverjaded tour with Hunter Siegel and the No Neon crew, I oversaw all aspects of the tour, including artist management, distribution of promotional materials, email collection, and age verification. The tour spanned multiple dates across southern Ontario, with stops in nightclubs from Windsor to Peterborough, and two out-of-province stops in Edmonton and Winnipeg.
Results
The #neverjaded campaign served as a successful introduction for the HEXO brand, receiving an Adcann award for the Cannabis Marketing Campaign of 2018. This recognition underscores the campaign's impact and effectiveness in promoting the brand and engaging with the target audience.
All the fun happened behind the curtain.
THE FLOWER SHOP
The Flower Shop on Queen was also host to daytime events including yoga workshops, dance classes, elevated meditation, and wellness seminars. The evening events featured murdabeats, 88Glam, Sybil, local stand up comics and it ended with week long esports tournament.