I'm grateful to have experienced a life lived in Toronto, Seoul, and Taipei. I have been a part of burgeoning businesses and communities spanning across music, events, street wear, cannabis, and education. I've developed and executed over 25 projects for clients such as Coca-Cola, Intuit, Hot Wheels, Bell Media Hexo, and more. I have led on events as big as the Vancouver Winter Olympic Torch Relay and as intimate as a pop up art show at a secret location in Toronto. I have had the pleasure of booking talent from Lion Dancers, stilt walkers, break-dancers, and magicians, to giant robots, DJs, Drag performers and more. Along the way I have trained teams on client key messaging, event flow, sampling guidelines, and on-site etiquette. Oh, and I’ve won an award or two.
PROJECT MANAGEMENT
I have overseen projects from the client brief to the final report, utilizing strategic planning, effective communication, and attention to detail to ensure all aspects of the project are delivered on time and within budget.
Budget Management
I have extensive experience managing budgets of varying sizes, ensuring that projects are delivered on budget and schedule. This involves negotiating with vendors, tracking and monitoring expenses, and finding innovative solutions to maximize resources and deliver results within the budget.
Production Management
I have managed the production of events from conception to completion. This includes developing timelines, and workback schedules, overseeing logistics, and ensuring all elements come together to create memorable experiences for clients and attendees.
Client Management
Building strong relationships with clients is at the core of my approach. I try to understand their needs and objectives, provide strategic guidance, consistently deliver results and be the friendly face with status updates about the project.
I have navigated complex client dynamics, dealing with multiple entities within a brand’s umbrella ensuring that their vision is brought to life effectively within brand guidelines.
EVENT PRODUCTION
With a focus on precision and efficiency, I oversee all aspects of event production to ensure that every detail is executed flawlessly. This includes managing logistics, coordinating with vendors, and contractors, and troubleshooting issues to ensure a smooth and successful event.
EVENT EXPERIENCE DESIGN
I have a creative flair and ability to design events that are not only visually stunning but also strategically aligned with the brand and objectives. I work closely with clients and creative teams to develop concepts, themes, and branding elements that resonate with the target audience and create memorable experiences.
Staff Recruitment
Building and managing high-performing teams is one of my strengths. I have hired brand ambassadors, interns, talent, team leads and vendors across multiple industries. I ensure that I am fostering a positive work environment, providing ongoing support and development opportunities and supporting my team in a way that delivers exceptional service and results.
Staff Training
I have a successful track record in designing and executing comprehensive training programs to enhance staff capabilities, ensuring ideal performance and excellent client outcomes across diverse project scopes, including small-scale endeavours and large-scale, multi-day events.
Weekly Status Meetings
Communication is key to successful project management. I conduct weekly status meetings with clients and internal teams to provide updates, address any concerns, and ensure that everyone is aligned on project goals and timelines. This ensures that projects stay on track and that any issues are addressed promptly.
Post-Event Report:
I place a strong emphasis on evaluation and learning. After each event, I generate detailed post-event reports that analyze key metrics, insights, highlights of the event and recommendations for subsequent events. This helps to measure event success, identify areas for improvement, and inform future strategies to ensure continuous growth and success.
